How Are Drones Being Used In The Marketing Industry?
Drones as a physical medium: they are used to physically reach consumers in new and innovative ways. Disruption potential: medium
Drones as actors: they are used by marketers in video commercials as surprising flying objects bringing the “wow” factor. Disruption potential: low
Drones as videographer tools: they are used in commercials to produce innovative video content and offer new perspectives.
Drones as a hub of emerging technologies: integrated with other technologies (such as VR/AR*, cloud, IoT* etc), drones are opening the path to disruptive ways to gather data and market to target audiences.
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